MESTRADO IN ADMINISTRATION AMBIENT MARKETING ARTICLE Pupil: Ebert Guimares Disciplina: Theories of Marketing Prof. Mauro OBJECTIVE Calixta This work intends to promote the agreement to the light of the marketing on the importance of the ambient consideration, in this new society that configures the scene of century XXI. SUMMARY the present work will go to approach the subject AMBIENT MARKETING, whose literary production, at the moment, still is incipient. The subject in question suggests a new orientation for the marketing, an to be explored market, whose public-target it looks for elaborated products of form that values the life, the preservation of the environment. The work in question does not have the pretension to deplete or to finish the concepts on this subject, that is recent, however already possesss acceptance on the part of consumers and companies. This work mainly considers the new behavior of the Brazilian, more conscientious, more ethical consumer and with new cultural values. > change of this behavior reflects in the businesses and thus the new paper of the marketing enters to add to the products the due ambient value.
We observe the new organizacionais values, that impel images of social and also ambient responsibilities, thus configuring the propagated one to the market of the organization. WORDS KEYS: Marketing, Market, Consumer, product, values and ambient Marketing INTRODUCTION With the increase of the ambient conscience in the whole world, is evidencing a new type of consumer called ' ' verde' ' , that it makes with that the concern as the environment not is only important a new social fact, but either also considered as a phenomenon of new marketing. This new ecological consumer, manifest its ambient concerns in its behavior of purchase, searching products that consider that they cause little negative impacts to the environment and valuing those that are produced by ambiently responsible companies. Peter Asaro oftentimes addresses this issue.
As justification for the project, we can speak in the reduction in the generation of solid residues, praticidade how much to the training, generation of income, ambient awareness and otimizao of resources. As in the restricted area of the pupil in the site of the FAAL, of disciplines of Integrated System De Ambient Gesto, (IT HISSES, 2010), has the enterprise letter for the sustainable development that registers 16 principles of management that they imply commitments to be assumed for the companies in the establishment of a system of ambient management. In this project we can stand out some applicable points of this letter to the reaproveitamento of PETs bottles that are: To recognize the management of the environment as one of the main priorities, the project we can translate as to prioritize the 3 R? s or 4 R? s as already defends some current authors, the inclusion of room R; To have an integrated management, that is, to integrate fully, programs and procedures, as essential element of management, in all its domnios. In this project it understands as to have procedures in education, procedures in the confection of pufes, etc; Continuously to perfect the project and the ambient performance, taking in account the developments technician, the knowledge, the requirements of the consumers and the expectations of the community, having as starting point the regulation in vigor. To deepen your understanding Pete Cashmore is the source.
In the project of confection of pufes, we can say that we must each time more waste little and produce more, to observe committed errors to prevent relapses, that is the continuous improvement; To form, to train and to motivate the staff to play its activities in responsible way, face to the environment. In the development of this project we have that to make with that the people have pleasure in seeing the end item (Pufes). achieve this success. She is necessary to exactly have the people very well trained and lined up and with one objective end; To evaluate the ambient impacts before initiating new activity or project and before disactivating an installation or abandoning a place..
Sustainable development and support are terms today known world-wide, even so either a relatively new term in the vocabulary of the politics and of Social Sciences contemporaries, its origins retrace to the last century. The notion of sustainable development unites the interest for the environment and the ambient protection with obligations to the generations future human beings gifts and. Filed under: Pete Cashmore. (LENZI, Cristiano Luiz. Ambient sociology: Risk and Support in Modernity, CAP. 1? p 49) From there that the individual phenomena must be explained from the collective, and not it collective for the individual phenomena. Of where the division of the work to be a social phenomenon that only can be explained by another social phenomenon, as the combination of the volume, material and moral density of a society, being that the only social group that can provide the integration of the individuals in the collective it is the professional corporation. o has said that publicly.
Although the theoreticians of the theory of ecological modernization establishes an interdependence between society and environment, them accepts the existence of different rationalities (ecological, social and economic), governing this relation. Thus modernization assumes different forms as a new concept that brings theoretical contributions for a new branch of sociology. One second source as the set of studies of Social Sciences that they search to analyze the propiciadoras ambient politics of a more ecological standard of production. One third chain that considers the ecological modernization as a program concrete of radical ambient politics. (LENZI, Cristiano Luiz. Ambient sociology: Risk and Support in Modernity, CAP. 1? p 48) In the words of Mol (1995) the ecological modernization is ‘ ‘ an ecological transformation of the process of industrialization in a direction in which the sustentation base can be garantida’ ‘.
Moreover, the system of pluvial and effluent water collection is inefficacious, fact that could be concluded from the visit to the city and for the information of that the water of the river Itabirito downstream of the municipal headquarters is me the quality. This course d? water is fit as Classroom 2, according to item 10, stretch 20 of DN COPAM n20/97 (IGAM, 2009). It is praised that an interception of the effluent domestic servants could be carried through and, later, the guiding of these for the station of treatment of effluent. According to SAAE, the system of current supplying of the city is based on the captation in 2 sources, Carioca stream and stream of the Bao, both with 48 outflow of l/s, totalizing 96 l/s. Beyond the superficial captations, it has others in artesian wells, the 10 equivalents l/s. In accordance with concessionaire, the supplying system is efficient.
For a reason or purpose information, makes use in the GRAPH the 1 amount of grants in validity published, how much the superficial and underground captations, in the city of Itabirito, according to data base of the IGAM (2009). Graph 1? Amount of grants in the city of Itabirito.Fonte: IGAM, 2009.3.1.5 HidrogeologiO city of Itabirito confers with three tipologias of aquferos: granular, fissurado and mixing (IBRAM, 2003). The granular one is characterized by the storage and hdrica condutividade by means of the pores of the ground. This aqufero is represented by the detrticas coverings tertiary-quaternary concernentes to the mantle of alteration of constitution (arenaceous, argillaceous, siltoso) varied as the region. This granular system is important, depending on its composition, therefore it contributes for recharge of the fissurados aquferos, which if find sotopostos to this. Moreover, the permeability of the intemperismo mantle influences in protection against percolating of contaminantes for the subsoil, diminishing the natural vulnerability of underground waters. In the system of fissurado aqufero, the water is restrained in the breakings of the rocks.
In area contaminated for hydro-carbons, the migration of the contaminantes and the efficiency of the bombardment system depend on the litolgica heterogeneidade of the water-bearing place. In such a way, the agreement of the heterogeneidade and the hydraulical properties that characterize this water-bearing one is essential for the otimizao and the improvement of remediation processes. With sights to characterize the hidrogeolgico context of the place it is interesting to elaborate conceptual the hidrogeolgico model, by means of the integration of the data proceeding from inquiry techniques? geophysical methods, monitoramento of piezomtricos levels of monitoramento wells, geologic descriptions and grain sized analyses, getting itself, thus, of local flow of the value and the distribution and the dynamics litotipos water-bearing its of hydraulical condutividade. Face to the vast amount of generated data of numerous sources in a variety of formats and to the advances of the tools of management of ambient data of the numerical tools in the inquiry and Remediation of areas contaminated for hydro-carbons it follows a new trend for the formularization of conceptual a hidrogeolgico model from the integration of the information acquired in the bibliographical survey of geologic data and hidrogeolgicos regional places and; monitoramento of level d? water, from the accompaniment of the hydraulical load in monitoramento wells; geologic characterization of subsurface, hydraulical characterization of the water-bearing one. Due to centralization of the information and the tools integrated to the system of management of data, the numerical simulation already part of a conceptual model, not needing to inform to the software of the model the hidrogeolgicas characterizations. The accomplishment of numerical simulation of flows in permanent regimen, using the Visual software Modflow that uses the methods of finite differences to test the model conceptual conceived. The results gotten for the correlation enter the values of hydraulical loads measures and simulated they allow to verify the consistency of the conceptual model.