The global economic crisis is already a widely discussed topic in all areas of life, but especially between business people from all the circles, who are particularly anxious that there is a strong enough market to ensure their sales to medium and long term. While talking about the economic crisis is also essential business supplies of inputs, labor, etc. In this article we will focus on retail sales. In this sense, the primary idea is related to maintaining a market of sufficient size to ensure that production and sales cycle is completed successfully, otherwise the company would be forced to lay off personnel, and produce less extreme cases, close. If one of the elements in an economic crisis is related to the declining purchasing power of consumers, and thus decreasing the size of the market, the company must find ways to re-expand, either within the same line or additional money. It is precisely here where they offer a very good example of how to enlarge the market that already has a business without excessive costs, common to the vast majority of new initiatives, let’s see why.
The product offered is soft ice cream, which is well known to the general public and also widely accepted, as they observed McDonnalds marketers. Now you know well (and without having to spend millions of dollars in it!). This network allows us to understand another important point, which is the complementarity of products, where the hot food (hamburger) is perfectly accompanied by a cold dessert, any fast food is likely to allow this marriage too. Ice machines have a relatively simple design, so that its proper operation and maintenance do not require a long learning curve. This means that the time invested in training their employees will be reduced, which in turns is especially important where there is high staff turnover. A machine designed with the end user mind also means that, where necessary repairs, they will not necessarily require a long time, or buying expensive parts. A third point to consider is space. You have a main line that deserves most of their attention, both administrative and in trade, and the visible face of their products can not be eliminated with a complementary product. The ice machines have a reasonable size, can easily adjust and even adorn without implying that you had forgotten to do for a living! A machine suitable proportions fit well in that corner that has not yet tapped, so that those engaged in business to maximize every inch of space, will be pleasantly surprised by the versatility of these ice cream machines. If you want to know more about, visit our site, we specialize in and we will answer with pleasure.