Strategic Brand Management

Compete: create the care industry through brand trust and especially the care of the elderly suffering from critical messages that ghosts through the media. There is a risk of generalization, although there are outstanding facilities, providing an excellent service. To create confidence the goal of the health care facility must therefore be, that want to assert themselves in the competition. You need to differ from others – as a brand you trust. Which is the potential of the strategic brand management for nursing homes, the Markenoptimierer of psv marketing show in a monthly series of articles of CAREkonkret, the (week) newspaper for decision-makers in the care of ambulatory care services as well as old people’s and nursing homes. For more information, see to business information others promote. We make: gotta have this! Just today, where any louder intends to communicate everything, because markets are impenetrable, communication is a struggle. Who will win the battle, need either costly advertising pressure, or a strong strategy.

We are not the classic advertising agency. We are Markenoptimierer. For us, this means that we taking a holistic view our customers as brand, analyze the brand essence and the contact points in the value chain and put together clear goals. And only then decide which means lead the brand to success – no matter whether advertising or workshop. We are the leading consultant for brands in the middle class.