Successful Akquisekonzepte after almost forgotten recipe at the 3rd annual cultural and creative industry Ruhr for creative people it is still a difficult process: to bring creativity, profitability and growth under a hat. Particularly troublesome, Hunt and the access to the customers. Ecce and the economic development wanted to offer therefore a support and Platform for the exchange of Ruhr metropolis. So took the Deputy Director of ecce, Bernd Fesel, experts in communication, design and marketing for four different panels on the stage. In the Panel Ralph led to sales questions Rubel, Director of the Agency for moving image and PR communications I DEAR GmbH on a simple formula: customers have clear problems.
“In other words: you want to buy holes in the wall, but no drill.” New digital channels replacing what has proven itself for millennia: understand the position and the language of the person. Recognize added value, deliver value. There are the direct contacts that count.” So discussed representatives from industry and research under the topic of creative economy as innovation driver”at the 3rd annual cultural and creative industries in the Dortmunder U on the 20.10.2011. agencies including Dentsu Dusseldorf, the online marketplace DWanda, but also universities, such as the HU Berlin and TU Dortmund sent experts to the Ruhr town. For the first time, the meeting of ecce and the economic development was aligned Ruhr metropolis together and thus an emphasis on operational and economic aspects.
Organizers and participants of the events were generally very satisfied with the results and Outlook, which shows the culture and creative industries. The first featured trend barometer trend and cultural industries”by Prof. Dr. Julia Frohne, ISM Dortmund, showed as much positive growth prospects and a strong bond of the creative industries with their region. The ideas are the economic expertise and the technical requirements, also combined with the communicative principles out of the cave they can also to the customer be brought.
How to create a wrapper for something that physically does not actually exist? To sell digital products via the Internet is widespread now. Whether it’s audiobook, DVD, music, eBook or software: if it digitized, it is distributed equally over the Internet. And for good reason: without much effort, and the waiver of costs too high to the best by a sales room and packing material, can be to earn money. Well check, you omitted, too much! It’s often the little details that can play a high role in the purchase decision. The optics plays a role not least in your presentation of your digital product on the Internet. If you look in the shop for a product such as a DVD or a book, is the first what they see this cover.
The final purchase decision can depend this first impression certainly. Relating to digital products is this approach not to make itself for its digital products of an appealing packaging to create. Although, customers pay for the content, but the optics plays itself a role in this decision. This one stands out not only from this competition, but even this value perceived by the customer is higher. To buy”not something invisible, but visually presented the digital product. But how to package something that only consists of data and fundamentally not physically exist? There are now a simple workaround: eBook cover! With eBook covers, you can a digital package to create your products. Just like with a normal book cover, your actual product gets as a cover.
Thus take dieEbooks, DVDs, software, etc. Appearance on and be supplemented by a Visual level. To create this cover without much effort and photo shop skills, so-called Ebookcover programs are a simple way. These programs open up templates to develop packaging for your digital products. With just a few clicks, you can miss a face so your digital products and ultimately significantly improve the overall presentation.
CT-PEN: New system combines different methods of handwritten, mobile data acquisition. Salzburg CT-PEN offers a unique system for handwritten data acquisition by means of an electronic pen (Anoto) and Android, iOS (naturalFORMS) as well as Windows based tablet computers. All systems can be combined and provide information collected by hand immediately in the central customer IT as PDF, and XML. The plain text result from an ingenious ICR font recognition system. The forms for all methods be centrally created, managed and stored. Each form can be pre-filled with data such as E.g. addresses, order details etc..
Digital pen: the user fills out a form with the electronic pen and tap a checkbox on the form for the transmission. The data thus collected are sent through a mobile phone (Bluetooth and GPRS) to the Central Server for evaluation and are the customers immediately as PDF and XML in plain text available. In addition, pictures from your mobile phone, bar codes can be the forms as well as Voice messages and files are transmitted. Tablet – naturalFORMS: the user fills out the tablet computer handwriting with the stylus (small PIN) or with your finger the predefined form fields. The result is immediately in the central IT of the customer’s disposal. The recording can be done offline, so without an active Internet connection. Fields such as customer data, can be pre-charged.
FormCommander: Central communication module and interfaces. Transmission of data in any database systems, conversion into various formats. To export to DMS systems in a flexible workflow management system. The integration of the FormCommanders in the customers IT is done quickly and easily. Master data, such as customer and order data can be – printed on the forms and passed to the interface (XML, SQL, ASCII, etc.) on request even with time stamp and GPS data. DeskVerifier: The control of received forms using this application. The forms can be easily refinished in the network as a Windows program and be managed. Common words are passed in a lexicon and special fields, such as article – or customer data, available through popup menus to choose from. Additional documents, such as images or MS Word documents be attached via drag & drop.
Igeho in Basel, TCPOS of a new Tablet PC application with which restaurants can represent their menu on a Tablet PC shows electronic purchase orders without waiter at the fair. The guest provides all food and drinks, which does the restaurant offer on the interactive menu and can trigger the order itself. The solution runs on all Windows based Tablet PCs and should be further developed in the future for Android. Daily specials just update the dynamically generated menu allows the restaurateurs, to change the menu at any time and thus increases the flexibility. Special daily offers, actions, and the display of ingredients and other information can be recorded easily in the a la carte menu. Order conveniently and quickly the surface application is operated with the gestures of the Smartphone with the finger. When ordering the guest runs through the checkout process as he is here used to order on the Internet, taking into account also the special requests.
Thus, for example, “” “queried, whether it be ordered steak medium”, rare”or done” want to get served. Because the guest can his order can independently perform the waiter, he saves waiting times with the order on the Tablet PC. After the guest has raised its order on the Terminal, is the order to the kitchen and is there printed with the kitchen printer or displayed on the terminal of the kitchen. The guest may be shortened now the time with a browser to surf the Internet, play and entertainment. TCPOS shows the digital menu on the Tablet PC at the Igeho in Basel, Hall 2.1, booth E40.