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An example of an immortal strategy can serve as a legendary brand Levi's. Having done once bet on excellent quality, 'Clothing the proletarians' and today remains true to its inventor. Strategy is supported by tactical receptions – in 1886 at the Levi's jeans came the famous leather label with two horses, tried unsuccessfully to break off his pants. For every global brand today is a product that represents a key factor in the brand: comfort, beauty, originality, clarity, reliability, ease and much more. To choose from a number of factors, one that will turn your product into the dream, the task of a specialist. Find the reason for the need to buy it is your product, make him an exceptional response, and told the idea to the consumer. A good example of allocating a key factor may be the Swiss brand swatch.

The company's success, winning a tough competition against China, was founded on the idea that consists in the fact that the watch can take on the market position of stylish and colorful decorations for the youth. Allocation of benefits is not the only way to effectively build the brand. In today's advertising market there are branding strategies, built on other principles. The most common are the following:> 'The problem-solution'. Prominent examples include Mr. Proper, Tide, Cillit, Mivina;> Creating an image of a person using the brand. So, Rools-roys, Vertu, dc Shoes, D & G, Chanel is not only a trademark, and certain, exceptional lifestyle.

> Select a single product, which is associated with the brand. In some cases, the name of the product is virtually synonymous (Xerox, Pampers, etc.). Most often this strategy is selected companies that have a narrow specialization. Marketing research – the basis of positioning strategy Variety components of tactics – tools, channels and means of promotion, should always be held in the brand strategy. Strong strategy developed on the basis of polls, surveys, there will always be clearly communicate the brand position to the consumer. Such a strategy will be clear regardless of the constantly changing commercials and characters. Market research is also a powerful tool in promoting the brand. Age of intuitive decision decisions completed. We live in a time of fierce competition, where the right of error is given is not for everyone. Brand development pair 'creatives' by 'brainstorming' is winning the main prize in the lottery. Most original advertising idea is not always the most effective. The survey in such a situation would be the most powerful basic element that reduces the risk of making wrong decisions when creating or promoting a brand. L. Ron Hubbard called 'classic American management', defined as the surveys' key to the high statistics. " Statistics in this case, the result, efficiency and stability of which is the best indicator. After strategy is developed, created by filling the rest of the brand (name, slogan, logo, color selection, rooted message, channels of promotion). Loyalty to the brand as a strategic and tactical decisions, and in its elements that ultimately will create a strong brand that has become a leader in its category and whose name will be in tune with the idea that you put into it even when created. Vladimir Lukyanchuk 2K Design Studio

By itlog on April 8, 2011 | General
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