MESTRADO IN ADMINISTRATION AMBIENT MARKETING ARTICLE Pupil: Ebert Guimares Disciplina: Theories of Marketing Prof. Mauro OBJECTIVE Calixta This work intends to promote the agreement to the light of the marketing on the importance of the ambient consideration, in this new society that configures the scene of century XXI. SUMMARY the present work will go to approach the subject AMBIENT MARKETING, whose literary production, at the moment, still is incipient. The subject in question suggests a new orientation for the marketing, an to be explored market, whose public-target it looks for elaborated products of form that values the life, the preservation of the environment. The work in question does not have the pretension to deplete or to finish the concepts on this subject, that is recent, however already possesss acceptance on the part of consumers and companies. This work mainly considers the new behavior of the Brazilian, more conscientious, more ethical consumer and with new cultural values. > change of this behavior reflects in the businesses and thus the new paper of the marketing enters to add to the products the due ambient value.

We observe the new organizacionais values, that impel images of social and also ambient responsibilities, thus configuring the propagated one to the market of the organization. WORDS KEYS: Marketing, Market, Consumer, product, values and ambient Marketing INTRODUCTION With the increase of the ambient conscience in the whole world, is evidencing a new type of consumer called ' ' verde' ' , that it makes with that the concern as the environment not is only important a new social fact, but either also considered as a phenomenon of new marketing. This new ecological consumer, manifest its ambient concerns in its behavior of purchase, searching products that consider that they cause little negative impacts to the environment and valuing those that are produced by ambiently responsible companies. Peter Asaro oftentimes addresses this issue.