To begin let’s define who is the competition, it is important to understand that is what we will analyze. Competentie comes from the Latin and refers to the opposition or rivalry between two or more who aspire to the same thing in our case the situation of companies that compete in a market or demand by offering the same product or service to the person or group rival.Can be considered competition to all companies that sell what you do and have the look the same customers as you. Jurisdiction is important to know: Where are you located How many How many are depending on the size What products do you offer Who are yourcustomers Why did you buy What customers think of your products What are their tactics and forms of advertising What are its forms of distribution What are their tactics and / or forms of advertising Well now that we are clear what thecompetition can start to talk about the ANALYSIS OF COMPETITION