“Expert talks about new business models for the telecommunications and media industry Dusseldorf/Neuss – under the motto of MVNO meets media” (MVNO mobile virtual network operator) opens the acoreus AG on June 03 her first business forum in the Neuss level bar. Renowned representatives from the telecommunications and media industries are invited. Speakers such as Jens-Uwe Bornemann, head of business development & strategy, UFA film & TV Produktion GmbH, Thorsten Dirks, CEO, E-plus Mobilfunk GmbH & co. KG, Robert Fahle, head of mobile, RTL interactive GmbH, Dr. Roman Friedrich, Managing Director, Booz & company GmbH, Michael Stenberg, partner Director connected life, Yahoo! Germany GmbH and Tim by Torne, VP Product & founder, cellity discuss strategies and business models within the telecommunications and media industry before around 100 participants.
The business should lead Forum experts from different fields together, to promote the Exchange and dialogue between the sectors that are subject to an increasing convergence. The new opportunities for the future So-called mobile virtual network operators (MVNOs) are high business models for wireless carriers, which have no private access network. Tchibo is one of the first MVNO in conjunction with O2. With this business model the company is active in the market, later since 2004 including Aldi talk, Simyo, blue or image-Mobil followed. However, the mobile telephony market in Germany is now largely saturated and needs greater distribution channels and offerings, which are geared to specific target groups”, says Andreas Dippelhofer, Member of the Management Board of acoreus AG and responsible for the area of sales. Parallel to the change in the mobile market, the telcos expand their offerings and increasingly integrate television and video services into their existing product world.
The best example: Deutsche Telekom, which sold 150,000 IPTV packages by the end of 2007. Also, broadcasters promote an extension of the previous TV offering telephony and broadband Internet services. The content of broadcast content and video that will Internet most powerful competitor to the classic TV service via cable, satellite and terrestrial reception. In future, the focus will be increasingly focused on the content. Because content to generate more revenue through new distribution channels and content can insert good for customer retention, integrated into the existing product ranges and also interactive content. To reach a mass market with the new media, however, the use must be simple and customer-friendly. Complicated registration and billing models have this rather daunting. The main challenges are to simplify the purchase and registration process and in the economic settlement for a large number of transactions of relatively small amounts that apply often for different service providers. Service and billing must be adapted to the business model. The settlement itself is no innovation, explains Andreas Dippelhofer. But embedded in the business model she choose the economic success. By Gunnar Son