Placement of direct advertising in the books is one of the best ways to reach their target audience. Getting acquainted with the book, the reader will be both familiar and advertising of goods and services provided in the form of modules on separate pages. And when you consider the ability of readers interested in these products and services to make buying decisions, advertisement in the book can be very effective. It remains well-placed. Direct Advertising in the books are widely used even in pre-revolutionary Russia. At the turn of the xix and xx centuries, books for general readers were universal advertising medium – they advertised everything from cosmetics to industrial equipment and products of chemical production. Today, ads contain not only books, designed for a broad audience.

Advertising messages are often placed in books for specialists. In the most publicized Miscellaneous goods and services. In editions of literature – books and book series, being prepared for release. In publications on psychology, astrology, healthy lifestyles – all sorts of courses, workshops, seminars and schools. In special editions – spare parts, computers, digital photos, etc.

choose , like any commodity, bought the target audience. This allows advertisers to place advertisements in publications, addressed to potential consumers of its products and services. For example, advertising driving school guide for rules of the road – a very effective way to reach their target audience of those organizations who teach driving vehicles. Considering the book as an advertising media, should take into account its circulation, relevance, popularity and credibility of the author's scheme of distribution, additional activities to promote the book market, offered by publishers. All this affects the effectiveness of advertising in the book the most direct way. place for Advertise usually placed in a special unit at the end of the book or the back cover, at least on the foldout in any part of the publication. Additionally, use bookend – a reversal between the book blocks and binding, which usually does not carry information. There are any attachments in the book: Stand under the cup, tab, CD-ROM with information content, the magnet on the fridge, return card, pocket calendar, a plastic card. The organization, funded the publication, receiving the prestigious status and title sponsor, respectively – the exclusive right to publish advertisements. Standard advertising package title sponsor provides accommodation corporate logo and the inscription "published with the assistance of " on the front cover and the front page of the book, as well as an ad (or module) on the back cover. Advertising in a format that requires changing the design of binding (inserts, booklets, brochures), used very seldom. In our country, the book traditionally treated as a product of intellectual labor and the placement of non-standard or excess advertising can reduce the value of the publication and turn the reader on a purchase. benefits of how advertising media 1. High degree of impact of advertising on the reader interested in the topic publications and ability to make purchasing decisions. 2. Long duration of the promotion. Corresponds to the period distribution of books – from several months to several years. 3. Expansion of the target audience due to new readers (according to statistics, one book uses up to 2-3 people). 4. Possibility to order publications on specific topics.