Google Adsense – a program that allows owners to make money online sites. Adsense system automatically understands the content of each page of your site through keyword analysis and based on these data, selects ads that would be the most relevant content to your site. There are two main sources of income in this program – it's Adsense for Content and Adsense for search. Adsense for Content – allows you to integrate ad units directly to the page content. Adsense for Search – allows you to put on the site search box, where the search results page will be displayed relevant search ads.
Thus, the site owner will receive income if the user clicks on the ad interested him. Many publishers, Adsense, do not get revenue from their sites, to this there are a number of reasons: 1) Do not change the settings of your ads in Adsense, leaving all the defaults. Thus, ads look just like advertising. 2) sites are made for advertising – it's the wrong approach. People do not come to the site to show ads, they are looking for a solution to their problems. Goal of the site – if possible find a solution. 3) Website pop themes (skins on the phone, pictures, clipart).
4) Sites everything about everything – these sites usually do not have a particular topic (warez – portals, entertainment websites) they often put social ad clicks on which not paid. 5) Your ads are not directly relevant to the site (users click on ads if they are relevant). 6) Use keywords to deceive search engines, try to influence the result of the issuance. Search Engines negative attitude to such sites, and can be deleted from the index, which in turn will affect earnings. To increase the income needed to 'play' with ads, swap advertising blocks, permanently monitor your account statistics. You can use the service on traffic estimates, thanks to which you can learn the approximate cost per click on a particular keyword. Try not to use banners, users do not notice them (banner blindness). Pick up for their projects meaningful names, reflecting the kind of your business. Enrich your site useful content.