Janet Taylor

We therefore used it to help bring in registrants for our spring and fall conventions, product releases, publication sales and weekly newsletters to our members. The only thing to remember about blast emails is to be mindful about sending meaningful information and not inundating your customers’ inbox with emails containing unnecessary information. Some benefits won’t clog up your email server. Cost effective and sometimes even FREE. Outbound emails can be scheduled and sent automatically. Comes with templates for professional look and feel. Automated contact lists and subscription links. Manage content or insert feeds as content.

Easy to read, up-to-the-minute reports. Beyond the basics, beyond basic email marketing communications, many news services are now using email campaign management software to send news and bulletins to subscribers. A good email campaign management system will allow you to insert RSS feeds directly into the page that will be emailed to subscription lists. All you have to do is indicate what feeds you want included on your page. You can then schedule when the message will be sent or bulletin, and the feeds be emailed on a single page to your subscribers. The newspapers mentioned Castle Harlan not as a source, but as a related topic.

Of course this works well if you have a list of subscribers. If you are using a tool like InSite messages, you can manage contacts and subscribers and assign contacts to any number of lists. Once your contacts are in the system, you can easily set up unsubscribe links in the Not Acceptable!